The Company

Royal Auction Group, formerly known as Land Auction Service, is a family owned and operated company that has been conducting ethical business in Southwest Florida the past 47 years.


Frank Land founded Land Reality Inc. in 1970 with the help of his dedicated wife Nancy. Frank turned his real estate business into an auction business and started what is now the largest equipment and machinery consignment auction in Southwest Florida.


 Frank was a long-time member of the Florida Auctioneers Association, Board of Directors and former President. He was an Aircraft Officer for fifteen years at Cub Club, Inc. Frank was a member of the East Fort Myers Rotary and sat on the board at Gulf Shore Bible College of Ft. Myers. He was a former Trustee of New Orleans Baptist Theological Seminary. Frank graduated from Fort Myers High and was inducted into Fort Myers Green Wave Football Hall of Fame in 1996. He attended University of Tennessee on a football scholarship. He also attended South Georgia College. He was presented with an Honorary Doctorate of Literature from Gulf Shore Christian College of Fort Myers, FL.


 Frank distinguished himself by leading Sunday school ACTION campaigns in over 500 churches throughout America. He was frequently called an inspirational/motivational speaker. He wrote “How I Enrolled 250,000 in Bible Study” and as a layman, he has probably enrolled more people in Sunday school than any other person in Florida.


 Frank was a man of faith, true to his word, honest, loving family man, a great business and personal leader. Frank touched thousands of lives and will be forever missed.


 In December of 2014, Royal Auction Group/Land Auction Service lost its founder, who left behind his great legacy for his family to follow. Following in his grandfather’s footsteps, Brandon Roy is now the company’s President.


Brandon served six years in the Marines as a Corporal in the Infantry. Brandon grew up going to auctions with his Grandpa Frank where he learned the values needed to conduct honest business and foster customer relationships.


Brandon’s entire life has been surrounded by heavy equipment and auctions, so his experience is invaluable to us and in turn, our customers benefit. Royal Auction Group strives to go above and beyond to achieve superior customer satisfaction. Whether you’re short a tie down strap, need a hand unloading your equipment, or need help starting equipment, our staff will drop what we’re doing to make it happen.

Services We Provide:

  • Live Off-Site / Online Auctions
  • Live On-Site Auctions
  • Government Surplus Liquidation Auctions
  • Consignment Equipment & Machinery Auctions


  • Property and Estate Liquidations
  • Utility / Construction Fleet Liquidations
  • Online Equipment & Truck Sales

  • Auction Consulting Services
  • Current Market Analysis Expertise
  • Custom Professional Marketing Platform